Forget-Me-Not (FGMN) is a Hong Kong-based select shop.

The term “select shop” has Korean origins, where the shop owner thoughtfully hand picks items to be sold in their select shop.

FGMN’s concepts, trends, pieces and items will change with time, but will not its core message - “wake up, no one’s looking…”

We hope more individuals can be freed of their fear of other’s judgements and opinion, and be free from the need to seek external validation. Hence, we ask for our audience to “wake up” from imagined fears and assumptions, and to stay grounded by understanding that “no one’s looking”, be comfortable and live to satisfy yourself.